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1 target productivity
1) Экономика: плановая производительность2) Бухгалтерия: целевая производительность -
2 target productivity
плановая [целевая] производительностьАнгло-русский словарь по экономике и финансам > target productivity
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3 target productivity
English-russian dctionary of contemporary Economics > target productivity
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4 productivity
производительность, продуктивность, выработкаАнгло-русский словарь по экономике и финансам > productivity
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5 productivity
nсм. productiveness
- agricultural productivity
- average productivity
- capital productivity
- factor productivity
- gross productivity
- high productivity
- labour productivity
- land productivity
- low productivity
- marginal productivity
- milk productivity
- per capita productivity
- per worker productivity
- target productivity
- productivity of capital productivity
- productivity of capital resources
- productivity of equipment
- productivity of labour
- productivity of livestock farming
- achieve high productivity
- increase productivity
- raise productivityEnglish-russian dctionary of contemporary Economics > productivity
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6 target
1 noun∎ the target of criticism/jokes la cible de critiques/plaisanteries;∎ she was an easy target for political cartoonists elle était une cible facile pour les caricaturistes politiques;∎ to be on target (missile) suivre la trajectoire prévue; (plans) se dérouler comme prévu; (productivity) atteindre les objectifs prévus;∎ to meet production/sales targets atteindre les objectifs de production/de vente;∎ Military & figurative moving target cible f mobile(c) (in surveying) mire f(date, amount) prévu;∎ my target weight is 10 stone je me suis fixé le poids idéal de 63 kg, mon poids idéal est (de) 63 kg(b) (aim → missile) diriger; (of funds, resources, benefits) viser, être destiné à; (of advertisement, advertising campaign) viser;∎ the benefits are targeted at one-parent families les allocations visent les ou sont destinées aux familles monoparentales;∎ the programme is targeted at 18-to-25-year-olds l'émission s'adresse aux 18 à 25 ans ou vise les jeunes de 18 à 25 ans►► Military target area zone f cible;Marketing target audience audience f cible;Marketing target buyer acheteur(euse) m,f cible;Marketing target consumer consommateur(trice) m,f cible;Marketing target cost coût m ciblé;Computing target drive unité f de destination;target figures chiffres mpl prévus;Computing target file fichier m de destination;Marketing target group groupe m cible;target language langue f cible, langue f d'arrivée;Marketing target market marché m cible;Marketing target marketing marketing m ciblé;Marketing target population population f cible;Military target practice (UNCOUNT) exercices mpl de tir;Marketing target price prix m d'équilibre;Marketing target pricing fixation f du prix en fonction de l'objectif;target readership lectorat m cible;target setting arrêt m des objectifs -
7 target
1 noun(objective) but m, objectif m;∎ to meet production targets atteindre les objectifs de production;∎ to be on target (of plans) se dérouler comme prévu; (of productivity) atteindre les objectifs prévusMARKETING target audience audience f cible;MARKETING target buyer acheteur(euse) m, f cible;target company société f cible;MARKETING target consumer consommateur(trice) m, f cible;target cost coût m ciblé;target date date f ciblée ou visée;MARKETING target group groupe m cible;MARKETING Target Group Index indice m des groupes cibles;MARKETING target market marché m cible;target marketing marketing m ciblé;target population population f cible;target price prix m d'équilibre;target pricing fixation f du prix en fonction de l'objectif(market) cibler; (advertising campaign) diriger;∎ the benefits are targeted at one-parent families les allocations visent les familles monoparentales -
8 плановая производительность
1) Engineering: planned capacity2) Economy: scheduled capacity, target productiveness, target productivity3) Accounting: planned performance, planned production4) Business: scheduled performance5) oil&gas: target production rateУниверсальный русско-английский словарь > плановая производительность
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9 целевая производительность
Accounting: target productivityУниверсальный русско-английский словарь > целевая производительность
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10 производительность плановая
planned performance/production, scheduled capacity, target productivity4000 полезных слов и выражений > производительность плановая
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11 area
район; округ; площадь; участок; зона; область; пространство; категория ( действий); см. тж. ground; zonebooster (engine) disposal area — ркт. район сброса [падения] стартовых двигателей [(ракетных) ускорителей]
booster (engine) impact area — ркт. район сброса [падения] стартовых двигателей [(ракетных) ускорителей]
simulated (radioactive) contamination area — ложный [имитируемый] участок (радиоактивного) заражения
— amphibious objective area— armor killing area— artillery position area— dangerous area— delaying operations area— dropping area— gun area— hot area— killing area— lethality area— limited access area— MOS area— patrolling area— POL area— preference service area— radioactive contamination area— rallying area— recreation area— SAM launching area— uploading area -
12 término
m.1 term, word, definition, expression.2 end, completion, termination, tag end.3 fixed period of time, term.4 end of the line, end of the road.5 terminus.* * *1 (fin) end, finish2 (estación) terminus, terminal4 (plazo) term, time, period5 (palabra) term, word6 (estado) condition, state7 (lugar, posición) place8 (en matemáticas, gramática) term1 (condiciones) conditions, terms\dar término a algo to conclude somethingen otros términos in other wordsen términos de in terms ofen términos generales generally speakingen último término figurado as a last resortinvertir los términos to get it the wrong way roundllevar algo a buen término to carry something through successfullyponer término a algo to put an end to somethingpor término medio on averageprimer término ARTE foregroundtérmino mayor/medio/menor major/middle/minor termtérmino medio middle ground, area of compromisetérmino municipal districttérminos de un contrato DERECHO terms of a contract* * *noun m.1) term2) end* * *SM1) (=fin) end, conclusion frm•
al término del partido/del debate — at the end o frm conclusion of the match/of the debatedio término a la obra que su antecesor dejó sin concluir — he completed the work that his predecessor had left unfinished
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llegar a término — [negociación, proyecto] to be completed, come to a conclusion; [embarazo] to go to (full) term•
llevar algo a término — to bring sth to a conclusionllevar algo a buen o feliz término — to bring sth to a successful conclusion
llevar a término un embarazo — to go to (full) term, carry a pregnancy to full term
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poner término a algo — to put an end to sth2) (=lugar)en primer término podemos contemplar la torre — in the foreground, we can see the tower
de ahí se deduce, en primer término, que... — thus we may deduce, firstly, that...
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segundo término — middle distancecon la recesión el problema pasó a un segundo término — with the recession the problem took second place
la decisión, en último término, es suya — ultimately, the decision is his
la causa fue, en último término, la crisis económica de los 70 — the cause was, in the final o last analysis, the economic crisis of the 70s
en último término puedes dormir en el sofá — if the worst comes to the worst, you can always sleep on the sofa
término medio — (=punto medio) happy medium; (=solución intermedia) compromise, middle way
ni mucho ni poco, queremos un término medio — neither too much nor too little, we want a happy medium
como o por término medio — on average
3) (Ling) (=palabra, expresión) termera una revolucionaria, en el buen sentido del término — she was a revolutionary in the good sense of the word
4) pl términosa) (=palabras) termshan perdido unos 10.000 millones de dólares en términos de productividad — they have lost some 10,000 million dollars in terms of productivity
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en términos generales — in general terms, generally speaking•
(dicho) en otros términos,... — in other words...b) (=condiciones) [de contrato, acuerdo, tregua] terms•
estar en buenos términos con algn — to be on good terms with sb5) (Mat, Fil) [de fracción, ecuación] term6) (=límite) [de terreno] boundary, limit; (=en carretera) boundary stonetérmino municipal — municipal district, municipal area
7) (=plazo) period, term frmen el término de diez días — within a period o frm term of ten days
-¿qué término quiere la carne? -término medio, por favor — "how would you like the meat?" - "medium, please"
9) (Ferro) terminus* * *1) (frml) ( final) end, conclusion (frml)2) ( plazo) perioda término fijo — (Col) <contrato/inversión> fixed-term (before n)
en el término de la distancia — (Col fam) in the time it takes me/him to get there
3) (posición, instancia)en primer término — first o first of all
4) (Ling) term5) (Fil, Mat) terminvertir los términos — (Mat) to invert the terms
invirtió los términos de manera que... — he twisted the facts in such a way that...
6) términos masculino plural (condiciones, especificaciones) terms (pl)estar en buenos/malos términos con alguien — to be on good/bad terms with somebody
7) (Col, Méx, Ven) (Coc)¿qué término quiere la carne? — how would you like your meat (done)?
* * *= term, rubric, output stage, end point [endpoint].Ex. Many other terms are used to denote a regurgitation or abbreviation of document content.Ex. And, as another instance, it's not fair to employ rubrics for ethnic groups that are not their own, preferred names.Ex. To rephrase this in terms already used, they involve effort at the input stage in order to reduce effort at the output stage = Expresando esto con términos ya usados, suponen un esfuerzo en la etapa inicial con objeto de reducir el esfuerzo en la etapa final.Ex. The process reaches its end point when information is gathered, indexed and compiled into a useful format for public and library staff use.----* aceptar los términos de un acuerdo = enter into + agreement.* acuñar un término = coin + term.* agrupar los términos sinónimos = merge + synonyms.* análisis de coocurrencia de términos = co-word analysis.* búsqueda por términos ponderados = weighted term search.* como término medio = on average.* coocurrencia de términos = co-word [coword].* encontrar un término medio entre... y = tread + a middle path between... and.* en otros términos = in other words.* en términos absolutos = in absolute terms.* en términos actuales = in today's terms.* en términos claros = in simple terms.* en términos de = in terms of.* en términos generales = in broad terms, generally speaking.* en términos reales = in real terms, in actual practice.* en términos relativos = in relative terms.* en último término = in the last analysis, in the final analysis.* expresar en términos = couch + in terms.* ficha de término = term card.* fichero de registro por término = term record file.* hablando en términos generales = loosely speaking.* hablando en términos muy generales = crudely put.* incluir en la búsqueda los términos relacionados = explode.* índice de registro por término = term record index.* índice de términos permutados = Permuterm index.* intentar encontrar un término medio entre... y... = tread + a delicate line between... and.* llevar a buen término = bring to + a close.* lógica de términos ponderados = weighted term logic.* método de la coocurrencia de términos = co-word method.* mostrar los términos relacionados = expand.* negociar los términos de un contrato = negotiate + terms.* orden de ampliar la búsqueda a los términos relaci = explode command.* orden de mostrar los términos relacionados = expand command.* ponderación de los términos de la ecuación de búsqueda = query term weighting.* ponderación de términos = term weight, term weighting.* poner término a = put + paid to.* por término medio = on average.* presentación gráfica de términos permutados = permuted display.* que no se puede identificar con un término = unnameable.* que se puede identificar con un término = nameable.* referencias laterales a términos de igual especificidad = sideways link.* resolución de la ambigüedad entre términos = term disambiguation, word sense disambiguation.* seguro de vida a término = term life insurance.* selección de términos = extraction of terms, term selection.* tener por término medio = average.* término admitido = preferred term.* término al que se envía = target term.* término asociado = related term.* Término Asociado (TA) = AT (Associated Term).* término buscado = sought term.* término colectivo = collective term.* término compuesto = multi-word term.* término compuesto de conceptos múltiples = multiple-concept term.* término coordinado (TC) = CT (co-ordinate term).* término de acción = action term.* término de búsqueda = search term, search word.* término de indización = indexing term.* término de indización controlado = controlled index term, controlled indexing term.* término de la búsqueda = query term.* término del índice = index term.* término del lenguaje controlado = controlled-language term.* término del lenguaje de indización controlado = controlled index-language term.* término del lenguaje natural = natural-language term.* término del que se envía = referred-from term.* término de origen = referred-from term.* término equivalente = equivalent term.* término específico = specific term, subordinate term.* término específico genérico (NTG) = narrower term generic (NTG).* término específico partitivo (NTP) = narrower term partitive (NTP).* término general = superordinate term.* término genérico (TG) = GT (generic term).* término global = umbrella, umbrella term.* término impreciso = fuzzy term.* término inicial = lead-in term, leading term.* termino inicial de un encabezamiento compuesto = lead term, main heading.* término invertido = inverted term.* término más específico = narrower term.* término más general = broader term, wider term.* término más genérico = broader term.* término medio = compromise, happy medium, balance.* término no admitido = non-preferred term, unused term.* término no buscado = unsought term.* término oculto = hidden term.* término partitivo = partitive term.* término ponderado = weighted term.* término principal = main term.* término que representa un único concepto = one concept term.* término que solapa a otro en el significado (TX) = XT (overlapping term).* término referenciado = target term.* términos = wording.* términos controlados = controlled terms.* términos de un contrato = contract stipulations.* término secundario = qualifying term.* término sinónimo = ST, synonymous term.* término sin ponderar = unweighted term.* término superior = top term, TT.* términos y condiciones = terms and conditions.* términos y condiciones de la licencia = licence terms and conditions, licence terms.* tomar por término medio = average.* TR (término relacionado) = RT (related term).* * *1) (frml) ( final) end, conclusion (frml)2) ( plazo) perioda término fijo — (Col) <contrato/inversión> fixed-term (before n)
en el término de la distancia — (Col fam) in the time it takes me/him to get there
3) (posición, instancia)en primer término — first o first of all
4) (Ling) term5) (Fil, Mat) terminvertir los términos — (Mat) to invert the terms
invirtió los términos de manera que... — he twisted the facts in such a way that...
6) términos masculino plural (condiciones, especificaciones) terms (pl)estar en buenos/malos términos con alguien — to be on good/bad terms with somebody
7) (Col, Méx, Ven) (Coc)¿qué término quiere la carne? — how would you like your meat (done)?
* * *= term, rubric, output stage, end point [endpoint].Ex: Many other terms are used to denote a regurgitation or abbreviation of document content.
Ex: And, as another instance, it's not fair to employ rubrics for ethnic groups that are not their own, preferred names.Ex: To rephrase this in terms already used, they involve effort at the input stage in order to reduce effort at the output stage = Expresando esto con términos ya usados, suponen un esfuerzo en la etapa inicial con objeto de reducir el esfuerzo en la etapa final.Ex: The process reaches its end point when information is gathered, indexed and compiled into a useful format for public and library staff use.* aceptar los términos de un acuerdo = enter into + agreement.* acuñar un término = coin + term.* agrupar los términos sinónimos = merge + synonyms.* análisis de coocurrencia de términos = co-word analysis.* búsqueda por términos ponderados = weighted term search.* como término medio = on average.* coocurrencia de términos = co-word [coword].* encontrar un término medio entre... y = tread + a middle path between... and.* en otros términos = in other words.* en términos absolutos = in absolute terms.* en términos actuales = in today's terms.* en términos claros = in simple terms.* en términos de = in terms of.* en términos generales = in broad terms, generally speaking.* en términos reales = in real terms, in actual practice.* en términos relativos = in relative terms.* en último término = in the last analysis, in the final analysis.* expresar en términos = couch + in terms.* ficha de término = term card.* fichero de registro por término = term record file.* hablando en términos generales = loosely speaking.* hablando en términos muy generales = crudely put.* incluir en la búsqueda los términos relacionados = explode.* índice de registro por término = term record index.* índice de términos permutados = Permuterm index.* intentar encontrar un término medio entre... y... = tread + a delicate line between... and.* llevar a buen término = bring to + a close.* lógica de términos ponderados = weighted term logic.* método de la coocurrencia de términos = co-word method.* mostrar los términos relacionados = expand.* negociar los términos de un contrato = negotiate + terms.* orden de ampliar la búsqueda a los términos relaci = explode command.* orden de mostrar los términos relacionados = expand command.* ponderación de los términos de la ecuación de búsqueda = query term weighting.* ponderación de términos = term weight, term weighting.* poner término a = put + paid to.* por término medio = on average.* presentación gráfica de términos permutados = permuted display.* que no se puede identificar con un término = unnameable.* que se puede identificar con un término = nameable.* referencias laterales a términos de igual especificidad = sideways link.* resolución de la ambigüedad entre términos = term disambiguation, word sense disambiguation.* seguro de vida a término = term life insurance.* selección de términos = extraction of terms, term selection.* tener por término medio = average.* término admitido = preferred term.* término al que se envía = target term.* término asociado = related term.* Término Asociado (TA) = AT (Associated Term).* término buscado = sought term.* término colectivo = collective term.* término compuesto = multi-word term.* término compuesto de conceptos múltiples = multiple-concept term.* término coordinado (TC) = CT (co-ordinate term).* término de acción = action term.* término de búsqueda = search term, search word.* término de indización = indexing term.* término de indización controlado = controlled index term, controlled indexing term.* término de la búsqueda = query term.* término del índice = index term.* término del lenguaje controlado = controlled-language term.* término del lenguaje de indización controlado = controlled index-language term.* término del lenguaje natural = natural-language term.* término del que se envía = referred-from term.* término de origen = referred-from term.* término equivalente = equivalent term.* término específico = specific term, subordinate term.* término específico genérico (NTG) = narrower term generic (NTG).* término específico partitivo (NTP) = narrower term partitive (NTP).* término general = superordinate term.* término genérico (TG) = GT (generic term).* término global = umbrella, umbrella term.* término impreciso = fuzzy term.* término inicial = lead-in term, leading term.* termino inicial de un encabezamiento compuesto = lead term, main heading.* término invertido = inverted term.* término más específico = narrower term.* término más general = broader term, wider term.* término más genérico = broader term.* término medio = compromise, happy medium, balance.* término no admitido = non-preferred term, unused term.* término no buscado = unsought term.* término oculto = hidden term.* término partitivo = partitive term.* término ponderado = weighted term.* término principal = main term.* término que representa un único concepto = one concept term.* término que solapa a otro en el significado (TX) = XT (overlapping term).* término referenciado = target term.* términos = wording.* términos controlados = controlled terms.* términos de un contrato = contract stipulations.* término secundario = qualifying term.* término sinónimo = ST, synonymous term.* término sin ponderar = unweighted term.* término superior = top term, TT.* términos y condiciones = terms and conditions.* términos y condiciones de la licencia = licence terms and conditions, licence terms.* tomar por término medio = average.* TR (término relacionado) = RT (related term).* * *al término de la reunión at the end o conclusion of the meetingllevar a buen término las negociaciones to bring the negotiations to a successful conclusiondio or pulso término a sus vacaciones he ended his vacationB (plazo) perioden el término de una semana within a weekC(posición, instancia): fue relegado a un segundo término he was relegated to second placeen último término as a last resorten primer término first o first of allCompuestos:happy mediumpara él no hay términos medios there's no happy medium o no in-between with himpor or como término medio on average( Esp) municipal areaen el término municipal de Alcobendas within the Alcobendas municipal area o ( AmE) city limitsD ( Ling) termglosario de términos científicos glossary of scientific termsse expresó en términos elogiosos she spoke in highly favorable termssoluciones eficientes en términos de costos y mantenimiento efficient solutions in terms of costs and maintenanceen términos generales no está mal generally speaking, it's not baden términos reales in real termsinvertir los términos ( Mat) to invert the termsinvirtió los términos de manera que yo parecía el culpable he twisted the facts in such a way that it looked as if I was to blamesegún los términos de este acuerdo according to the terms of this agreementestar en buenos/malos términos con algn to be on good/bad terms with sbnuestra relación sigue en buenos términos our relationship remains on a good footing o we are still on good termsG(Col, Méx) ( Coc): ¿qué término quiere la carne? how would you like your meat (done)?* * *
Del verbo terminar: ( conjugate terminar)
termino es:
1ª persona singular (yo) presente indicativo
terminó es:
3ª persona singular (él/ella/usted) pretérito indicativo
Multiple Entries:
terminar
término
terminar ( conjugate terminar) verbo transitivo ‹trabajo/estudio› to finish;
‹casa/obras› to finish, complete;
‹discusión/conflicto› to put an end to;
término la comida con un café to end the meal with a cup of coffee
verbo intransitivo
1 [ persona]
término de hacer algo to finish doing sth;
va a término mal he's going to come to a bad end;
terminó marchándose or por marcharse he ended up leaving
2
esto va a término mal this is going to turn out o end badlyb) ( rematar) término EN algo to end in sth;
c) ( llegar a):
no terminaba de gustarle she wasn't totally happy about it
3
‹con problema/abuso› to put an end to sthb) término con algn ( pelearse) to finish with sb;
( matar) to kill sb
terminarse verbo pronominal
1 [azúcar/pan] to run out;
2 [curso/reunión] to come to an end, be over
3 ( enf) ‹libro/comida› to finish, polish off
término sustantivo masculino
1 (posición, instancia):
término medio happy medium;
por término medio on average
2 (Ling) term;
3
4 (Col, Méx, Ven) (Coc):◊ ¿qué término quiere la carne? how would you like your meat (done)?
terminar
I verbo transitivo
1 (una tarea, objeto) to finish: ya terminó el jersey, she has already finished the pullover ➣ Ver nota en finish 2 (de comer, beber, gastar) to finish: te compraré otro cuando termines este frasco, I'll buy you another one when you finish this bottle
II verbo intransitivo
1 (cesar, poner fin) to finish, end: mi trabajo termina a las seis, I finish work at six o'clock
no termina de creérselo, he still can't believe it
(dejar de necesitar, utilizar) ¿has terminado con el ordenador?, have you finished with the computer?
(acabar la vida, carrera, etc) to end up: terminó amargada, she ended up being embittered
2 (eliminar, acabar) este niño terminará con mi paciencia, this boy is trying my patience
tenemos que terminar con esta situación, we have to put an end to this situation
3 (estar rematado) to end: termina en vocal, it ends with a vowel
terminaba en punta, it had a pointed end
término sustantivo masculino
1 (vocablo) term, word: respondió en términos muy corteses, he answered very politely
un término técnico, a technical term
2 (fin, extremo) end
3 (territorio) el término municipal de Arganda, Arganda municipal district
4 (plazo) contéstame en el término de una semana, give me an answer within a week
5 términos mpl (de un contrato, etc) terms
en términos generales, generally speaking 6 por término medio, on average
♦ Locuciones: figurado en último término, as a last resort
' término' also found in these entries:
Spanish:
abogada
- abogado
- distraerse
- fin
- índice
- infarto
- nariz
- radical
- tecnicismo
- terminar
- terminarse
- costa
- despectivo
- empate
- estación
- mico
- muela
English:
average
- baby
- culminate
- feud
- misnomer
- more
- on
- over
- rattle through
- Secretary of State
- term
- blow
- have
- liability
- medium
- next
- no
- note
- terminate
* * *término nm1. [fin] end;al término de la reunión se ofrecerá una rueda de prensa there will be a press conference at the conclusion of the meeting;dar término a algo [discurso, reunión, discusión] to bring sth to a close;[visita, vacaciones] to end;llegó a su término it came to an end;llevar algo a buen término to bring sth to a successful conclusion;poner término a algo [relación, amenazas] to put an end to sth;[discusión, debate] to bring sth to a closesu carrera como modelo ha quedado en un segundo término y ahora se dedica al cine her modelling career now takes second place to her acting;en último término [en cuadros, fotografías] in the background;[si es necesario] as a last resort; [en resumidas cuentas] in the final analysis3. [punto, situación] point;llegados a este término hay que tomar una decisión we have reached the point where we have to take a decisiontérmino medio [media] average; [arreglo] compromise, happy medium;por término medio on average4. [palabra] term;lo dijo, aunque no con o [m5] en esos términos that's what he said, although he didn't put it quite the same way;en términos generales generally speaking;en términos de Freud in Freud's words;los términos del acuerdo/contrato the terms of the agreement/contract6. [relaciones]estar en buenos/malos términos (con) to be on good/bad terms (with)8. [plazo] period;en el término de un mes within (the space of) a month9. [de línea férrea, de autobús] terminus10. [linde, límite] boundary* * *m1 end, conclusion;poner término a algo put an end to sth;llevar a término bring to an end2 ( palabra) term;en términos generales in general terms3:4:por término medio on average;en primer término in the foreground;en último término as a last resort5 ( periodo):en el término de in the period of, in the space of* * *término nm1) conclusión: end, conclusion2) : term, expression3) : period, term of office4)término medio : happy medium5) términos nmpl: terms, specificationslos términos del acuerdo: the terms of the agreement* * *término n1. (en general) term2. (fin) end -
13 near cash
!гос. фин. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.This paper provides background information on the framework for the planning and control of public expenditure in the UK which has been operated since the 1998 Comprehensive Spending Review (CSR). It sets out the different classifications of spending for budgeting purposes and why these distinctions have been adopted. It discusses how the public expenditure framework is designed to ensure both sound public finances and an outcome-focused approach to public expenditure.The UK's public spending framework is based on several key principles:"consistency with a long-term, prudent and transparent regime for managing the public finances as a whole;" "the judgement of success by policy outcomes rather than resource inputs;" "strong incentives for departments and their partners in service delivery to plan over several years and plan together where appropriate so as to deliver better public services with greater cost effectiveness; and"the proper costing and management of capital assets to provide the right incentives for public investment.The Government sets policy to meet two firm fiscal rules:"the Golden Rule states that over the economic cycle, the Government will borrow only to invest and not to fund current spending; and"the Sustainable Investment Rule states that net public debt as a proportion of GDP will be held over the economic cycle at a stable and prudent level. Other things being equal, net debt will be maintained below 40 per cent of GDP over the economic cycle.Achievement of the fiscal rules is assessed by reference to the national accounts, which are produced by the Office for National Statistics, acting as an independent agency. The Government sets its spending envelope to comply with these fiscal rules.Departmental Expenditure Limits ( DEL) and Annually Managed Expenditure (AME)"Departmental Expenditure Limit ( DEL) spending, which is planned and controlled on a three year basis in Spending Reviews; and"Annually Managed Expenditure ( AME), which is expenditure which cannot reasonably be subject to firm, multi-year limits in the same way as DEL. AME includes social security benefits, local authority self-financed expenditure, debt interest, and payments to EU institutions.More information about DEL and AME is set out below.In Spending Reviews, firm DEL plans are set for departments for three years. To ensure consistency with the Government's fiscal rules departments are set separate resource (current) and capital budgets. The resource budget contains a separate control total for “near cash” expenditure, that is expenditure such as pay and current grants which impacts directly on the measure of the golden rule.To encourage departments to plan over the medium term departments may carry forward unspent DEL provision from one year into the next and, subject to the normal tests for tautness and realism of plans, may be drawn down in future years. This end-year flexibility also removes any incentive for departments to use up their provision as the year end approaches with less regard to value for money. For the full benefits of this flexibility and of three year plans to feed through into improved public service delivery, end-year flexibility and three year budgets should be cascaded from departments to executive agencies and other budget holders.Three year budgets and end-year flexibility give those managing public services the stability to plan their operations on a sensible time scale. Further, the system means that departments cannot seek to bid up funds each year (before 1997, three year plans were set and reviewed in annual Public Expenditure Surveys). So the credibility of medium-term plans has been enhanced at both central and departmental level.Departments have certainty over the budgetary allocation over the medium term and these multi-year DEL plans are strictly enforced. Departments are expected to prioritise competing pressures and fund these within their overall annual limits, as set in Spending Reviews. So the DEL system provides a strong incentive to control costs and maximise value for money.There is a small centrally held DEL Reserve. Support from the Reserve is available only for genuinely unforeseeable contingencies which departments cannot be expected to manage within their DEL.AME typically consists of programmes which are large, volatile and demand-led, and which therefore cannot reasonably be subject to firm multi-year limits. The biggest single element is social security spending. Other items include tax credits, Local Authority Self Financed Expenditure, Scottish Executive spending financed by non-domestic rates, and spending financed from the proceeds of the National Lottery.AME is reviewed twice a year as part of the Budget and Pre-Budget Report process reflecting the close integration of the tax and benefit system, which was enhanced by the introduction of tax credits.AME is not subject to the same three year expenditure limits as DEL, but is still part of the overall envelope for public expenditure. Affordability is taken into account when policy decisions affecting AME are made. The Government has committed itself not to take policy measures which are likely to have the effect of increasing social security or other elements of AME without taking steps to ensure that the effects of those decisions can be accommodated prudently within the Government's fiscal rules.Given an overall envelope for public spending, forecasts of AME affect the level of resources available for DEL spending. Cautious estimates and the AME margin are built in to these AME forecasts and reduce the risk of overspending on AME.Together, DEL plus AME sum to Total Managed Expenditure (TME). TME is a measure drawn from national accounts. It represents the current and capital spending of the public sector. The public sector is made up of central government, local government and public corporations.Resource and Capital Budgets are set in terms of accruals information. Accruals information measures resources as they are consumed rather than when the cash is paid. So for example the Resource Budget includes a charge for depreciation, a measure of the consumption or wearing out of capital assets."Non cash charges in budgets do not impact directly on the fiscal framework. That may be because the national accounts use a different way of measuring the same thing, for example in the case of the depreciation of departmental assets. Or it may be that the national accounts measure something different: for example, resource budgets include a cost of capital charge reflecting the opportunity cost of holding capital; the national accounts include debt interest."Within the Resource Budget DEL, departments have separate controls on:"Near cash spending, the sub set of Resource Budgets which impacts directly on the Golden Rule; and"The amount of their Resource Budget DEL that departments may spend on running themselves (e.g. paying most civil servants’ salaries) is limited by Administration Budgets, which are set in Spending Reviews. Administration Budgets are used to ensure that as much money as practicable is available for front line services and programmes. These budgets also help to drive efficiency improvements in departments’ own activities. Administration Budgets exclude the costs of frontline services delivered directly by departments.The Budget preceding a Spending Review sets an overall envelope for public spending that is consistent with the fiscal rules for the period covered by the Spending Review. In the Spending Review, the Budget AME forecast for year one of the Spending Review period is updated, and AME forecasts are made for the later years of the Spending Review period.The 1998 Comprehensive Spending Review ( CSR), which was published in July 1998, was a comprehensive review of departmental aims and objectives alongside a zero-based analysis of each spending programme to determine the best way of delivering the Government's objectives. The 1998 CSR allocated substantial additional resources to the Government's key priorities, particularly education and health, for the three year period from 1999-2000 to 2001-02.Delivering better public services does not just depend on how much money the Government spends, but also on how well it spends it. Therefore the 1998 CSR introduced Public Service Agreements (PSAs). Each major government department was given its own PSA setting out clear targets for achievements in terms of public service improvements.The 1998 CSR also introduced the DEL/ AME framework for the control of public spending, and made other framework changes. Building on the investment and reforms delivered by the 1998 CSR, successive spending reviews in 2000, 2002 and 2004 have:"provided significant increase in resources for the Government’s priorities, in particular health and education, and cross-cutting themes such as raising productivity; extending opportunity; and building strong and secure communities;" "enabled the Government significantly to increase investment in public assets and address the legacy of under investment from past decades. Departmental Investment Strategies were introduced in SR2000. As a result there has been a steady increase in public sector net investment from less than ¾ of a per cent of GDP in 1997-98 to 2¼ per cent of GDP in 2005-06, providing better infrastructure across public services;" "introduced further refinements to the performance management framework. PSA targets have been reduced in number over successive spending reviews from around 300 to 110 to give greater focus to the Government’s highest priorities. The targets have become increasingly outcome-focused to deliver further improvements in key areas of public service delivery across Government. They have also been refined in line with the conclusions of the Devolving Decision Making Review to provide a framework which encourages greater devolution and local flexibility. Technical Notes were introduced in SR2000 explaining how performance against each PSA target will be measured; and"not only allocated near cash spending to departments, but also – since SR2002 - set Resource DEL plans for non cash spending.To identify what further investments and reforms are needed to equip the UK for the global challenges of the decade ahead, on 19 July 2005 the Chief Secretary to the Treasury announced that the Government intends to launch a second Comprehensive Spending Review (CSR) reporting in 2007.A decade on from the first CSR, the 2007 CSR will represent a long-term and fundamental review of government expenditure. It will cover departmental allocations for 2008-09, 2009-10 and 2010 11. Allocations for 2007-08 will be held to the agreed figures already announced by the 2004 Spending Review. To provide a rigorous analytical framework for these departmental allocations, the Government will be taking forward a programme of preparatory work over 2006 involving:"an assessment of what the sustained increases in spending and reforms to public service delivery have achieved since the first CSR. The assessment will inform the setting of new objectives for the decade ahead;" "an examination of the key long-term trends and challenges that will shape the next decade – including demographic and socio-economic change, globalisation, climate and environmental change, global insecurity and technological change – together with an assessment of how public services will need to respond;" "to release the resources needed to address these challenges, and to continue to secure maximum value for money from public spending over the CSR period, a set of zero-based reviews of departments’ baseline expenditure to assess its effectiveness in delivering the Government’s long-term objectives; together with"further development of the efficiency programme, building on the cross cutting areas identified in the Gershon Review, to embed and extend ongoing efficiency savings into departmental expenditure planning.The 2007 CSR also offers the opportunity to continue to refine the PSA framework so that it drives effective delivery and the attainment of ambitious national standards.Public Service Agreements (PSAs) were introduced in the 1998 CSR. They set out agreed targets detailing the outputs and outcomes departments are expected to deliver with the resources allocated to them. The new spending regime places a strong emphasis on outcome targets, for example in providing for better health and higher educational standards or service standards. The introduction in SR2004 of PSA ‘standards’ will ensure that high standards in priority areas are maintained.The Government monitors progress against PSA targets, and departments report in detail twice a year in their annual Departmental Reports (published in spring) and in their autumn performance reports. These reports provide Parliament and the public with regular updates on departments’ performance against their targets.Technical Notes explain how performance against each PSA target will be measured.To make the most of both new investment and existing assets, there needs to be a coherent long term strategy against which investment decisions are taken. Departmental Investment Strategies (DIS) set out each department's plans to deliver the scale and quality of capital stock needed to underpin its objectives. The DIS includes information about the department's existing capital stock and future plans for that stock, as well as plans for new investment. It also sets out the systems that the department has in place to ensure that it delivers its capital programmes effectively.This document was updated on 19 December 2005.Near-cash resource expenditure that has a related cash implication, even though the timing of the cash payment may be slightly different. For example, expenditure on gas or electricity supply is incurred as the fuel is used, though the cash payment might be made in arrears on aquarterly basis. Other examples of near-cash expenditure are: pay, rental.Net cash requirement the upper limit agreed by Parliament on the cash which a department may draw from theConsolidated Fund to finance the expenditure within the ambit of its Request forResources. It is equal to the agreed amount of net resources and net capital less non-cashitems and working capital.Non-cash cost costs where there is no cash transaction but which are included in a body’s accounts (or taken into account in charging for a service) to establish the true cost of all the resourcesused.Non-departmental a body which has a role in the processes of government, but is not a government public body, NDPBdepartment or part of one. NDPBs accordingly operate at arm’s length from governmentMinisters.Notional cost of a cost which is taken into account in setting fees and charges to improve comparability with insuranceprivate sector service providers.The charge takes account of the fact that public bodies donot generally pay an insurance premium to a commercial insurer.the independent body responsible for collecting and publishing official statistics about theUK’s society and economy. (At the time of going to print legislation was progressing tochange this body to the Statistics Board).Office of Government an office of the Treasury, with a status similar to that of an agency, which aims to maximise Commerce, OGCthe government’s purchasing power for routine items and combine professional expertiseto bear on capital projects.Office of the the government department responsible for discharging the Paymaster General’s statutoryPaymaster General,responsibilities to hold accounts and make payments for government departments and OPGother public bodies.Orange bookthe informal title for Management of Risks: Principles and Concepts, which is published by theTreasury for the guidance of public sector bodies.Office for NationalStatistics, ONS60Managing Public Money————————————————————————————————————————"GLOSSARYOverdraftan account with a negative balance.Parliament’s formal agreement to authorise an activity or expenditure.Prerogative powerspowers exercisable under the Royal Prerogative, ie powers which are unique to the Crown,as contrasted with common-law powers which may be available to the Crown on the samebasis as to natural persons.Primary legislationActs which have been passed by the Westminster Parliament and, where they haveappropriate powers, the Scottish Parliament and the Northern Ireland Assembly. Begin asBills until they have received Royal Assent.arrangements under which a public sector organisation contracts with a private sectorentity to construct a facility and provide associated services of a specified quality over asustained period. See annex 7.5.Proprietythe principle that patterns of resource consumption should respect Parliament’s intentions,conventions and control procedures, including any laid down by the PAC. See box 2.4.Public Accountssee Committee of Public Accounts.CommitteePublic corporationa trading body controlled by central government, local authority or other publiccorporation that has substantial day to day operating independence. See section 7.8.Public Dividend finance provided by government to public sector bodies as an equity stake; an alternative to Capital, PDCloan finance.Public Service sets out what the public can expect the government to deliver with its resources. EveryAgreement, PSAlarge government department has PSA(s) which specify deliverables as targets or aimsrelated to objectives.a structured arrangement between a public sector and a private sector organisation tosecure an outcome delivering good value for money for the public sector. It is classified tothe public or private sector according to which has more control.Rate of returnthe financial remuneration delivered by a particular project or enterprise, expressed as apercentage of the net assets employed.Regularitythe principle that resource consumption should accord with the relevant legislation, therelevant delegated authority and this document. See box 2.4.Request for the functional level into which departmental Estimates may be split. RfRs contain a number Resources, RfRof functions being carried out by the department in pursuit of one or more of thatdepartment’s objectives.Resource accountan accruals account produced in line with the Financial Reporting Manual (FReM).Resource accountingthe system under which budgets, Estimates and accounts are constructed in a similar wayto commercial audited accounts, so that both plans and records of expenditure allow in fullfor the goods and services which are to be, or have been, consumed – ie not just the cashexpended.Resource budgetthe means by which the government plans and controls the expenditure of resources tomeet its objectives.Restitutiona legal concept which allows money and property to be returned to its rightful owner. Ittypically operates where another person can be said to have been unjustly enriched byreceiving such monies.Return on capital the ratio of profit to capital employed of an accounting entity during an identified period.employed, ROCEVarious measures of profit and of capital employed may be used in calculating the ratio.Public Privatepartnership, PPPPrivate Finance Initiative, PFIParliamentaryauthority61Managing Public Money"————————————————————————————————————————GLOSSARYRoyal charterthe document setting out the powers and constitution of a corporation established underprerogative power of the monarch acting on Privy Council advice.Second readingthe second formal time that a House of Parliament may debate a bill, although in practicethe first substantive debate on its content. If successful, it is deemed to denoteParliamentary approval of the principle of the proposed legislation.Secondary legislationlaws, including orders and regulations, which are made using powers in primary legislation.Normally used to set out technical and administrative provision in greater detail thanprimary legislation, they are subject to a less intense level of scrutiny in Parliament.European legislation is,however,often implemented in secondary legislation using powers inthe European Communities Act 1972.Service-level agreement between parties, setting out in detail the level of service to be performed.agreementWhere agreements are between central government bodies, they are not legally a contractbut have a similar function.Shareholder Executive a body created to improve the government’s performance as a shareholder in businesses.Spending reviewsets out the key improvements in public services that the public can expect over a givenperiod. It includes a thorough review of departmental aims and objectives to find the bestway of delivering the government’s objectives, and sets out the spending plans for the givenperiod.State aidstate support for a domestic body or company which could distort EU competition and sois not usually allowed. See annex 4.9.Statement of Excessa formal statement detailing departments’ overspends prepared by the Comptroller andAuditor General as a result of undertaking annual audits.Statement on Internal an annual statement that Accounting Officers are required to make as part of the accounts Control, SICon a range of risk and control issues.Subheadindividual elements of departmental expenditure identifiable in Estimates as single cells, forexample cell A1 being administration costs within a particular line of departmental spending.Supplyresources voted by Parliament in response to Estimates, for expenditure by governmentdepartments.Supply Estimatesa statement of the resources the government needs in the coming financial year, and forwhat purpose(s), by which Parliamentary authority is sought for the planned level ofexpenditure and income.Target rate of returnthe rate of return required of a project or enterprise over a given period, usually at least a year.Third sectorprivate sector bodies which do not act commercially,including charities,social and voluntaryorganisations and other not-for-profit collectives. See annex 7.7.Total Managed a Treasury budgeting term which covers all current and capital spending carried out by the Expenditure,TMEpublic sector (ie not just by central departments).Trading fundan organisation (either within a government department or forming one) which is largely orwholly financed from commercial revenue generated by its activities. Its Estimate shows itsnet impact, allowing its income from receipts to be devoted entirely to its business.Treasury Minutea formal administrative document drawn up by the Treasury, which may serve a wide varietyof purposes including seeking Parliamentary approval for the use of receipts asappropriations in aid, a remission of some or all of the principal of voted loans, andresponding on behalf of the government to reports by the Public Accounts Committee(PAC).62Managing Public Money————————————————————————————————————————GLOSSARY63Managing Public MoneyValue for moneythe process under which organisation’s procurement, projects and processes aresystematically evaluated and assessed to provide confidence about suitability, effectiveness,prudence,quality,value and avoidance of error and other waste,judged for the public sectoras a whole.Virementthe process through which funds are moved between subheads such that additionalexpenditure on one is met by savings on one or more others.Votethe process by which Parliament approves funds in response to supply Estimates.Voted expenditureprovision for expenditure that has been authorised by Parliament. Parliament ‘votes’authority for public expenditure through the Supply Estimates process. Most expenditureby central government departments is authorised in this way.Wider market activity activities undertaken by central government organisations outside their statutory duties,using spare capacity and aimed at generating a commercial profit. See annex 7.6.Windfallmonies received by a department which were not anticipated in the spending review.———————————————————————————————————————— -
14 IPT
1) Компьютерная техника: Information Processing Technologies2) Медицина: Instant Pressure Type3) Военный термин: Image Perspective Transformation, incremental proof testing, infrared plume target, initial production test, installation preflight test, international planning team, группа готовой продукции (Integrated Product Team), ГГП, КРГ, комплексная рабочая группа4) Религия: Intercessory Prayer Team5) Юридический термин: Inmate Population Tracking, International Protection Teams6) Страхование: налог на страховую премию (insurance premium tax)7) Incentive Physical Training (мотивированная физподготовка, физуха) (в морской пехоте США)8) Телекоммуникации: Internet Protocol Telephony9) Сокращение: Integrated Product Team, Integrated Project Teams, Intelligent Procedure Trainer, internal pipe thread, iron pipe thread, Individual Perception Threshold, Institution of Petroleum Technologists, interested party transaction10) Физика: Inductive Power Transfer11) Электроника: Ideal Process Time12) Нефть: Institute of Petroleum Technology, Нефтяной технологический институт (Великобритания; Institution of Petroleum Technologists)13) Иммунология: Insulin Potentiation Therapy14) Связь: IP Telephony15) Деловая лексика: Integrated Processes And Technologies16) Глоссарий компании Сахалин Энерджи: Island Project Team17) Образование: Idea Proficiency Tests18) Полимеры: Institute of Petroleum Technologists19) Программирование: Ignite Paper Tape20) Контроль качества: initial product test21) Сахалин Р: Integrated Project Team22) Химическое оружие: Integrated Process Team, Integration Process Team23) Авиационная медицина: initial pilot training24) Электротехника: interphase transformer26) Аэропорты: Williamsport, Pennsylvania USA27) Программное обеспечение: Image Processing Toolbox, Imsl Productivity Toolkit, Imsl Productivity Tools, Innovative Print Tools28) Корпоративное управление: interested party transactions -
15 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
16 orientar
v.1 to direct.mi ventana está orientada hacia el sur my window faces south o is south-facing2 to give advice or guidance to.3 to guide, to direct, to show the way, to give a direction.* * *2 (esfuerzos, investigaciones) to direct3 (guiar) to guide; (aconsejar) to advise1 to find one's bearings* * *verb1) to guide2) orient* * *1. VT1) (=situar)orientar algo hacia o a algo — to position sth to face sth
orientaron la parabólica hacia el norte — they positioned the satellite dish to face north, they put the satellite dish facing north
la casa está orientada hacia el suroeste — the house faces south-west, the house looks south-west
2) (=enfocar) to directtenemos que orientar nuestros esfuerzos hacia un aumento de la productividad — we must direct our efforts towards improving productivity
hay que orientar las investigaciones en otro sentido — we shall have to follow a different path of enquiry
cómics orientados a un público adulto — comics oriented o targeted at adult readers
3) (=guiar) to guideme ha orientado en la materia — he has guided me through the subject, he has given me guidance about the subject
4) (Náut) [+ vela] to trim2.See:* * *1.verbo transitivo1)a) < reflector> to positionoriente la antena hacia el este — position/turn the antenna (AmE) o (BrE) aerial to face east
b) < edificio>c) (Náut) < velas> to trim2) ( encaminar)orienté mis esfuerzos hacia... — I directed my efforts toward...
una política orientada a combatir la inflación — a policy designed to fight inflation o directed at fighting inflation
3) < personas> faro/estrellas to guide; profesor/amigo to advise2.orientarse v pron1) ( ubicarse) to get one's bearings, orient oneselforientarse por las estrellas — (Náut) to steer by the stars
2)a) ( girar)b) ( inclinarse)mis hijos se orientaron hacia las ciencias — my sons went in for o opted for science
c) ( informarse) to get information* * *= gear (to/toward(s)/for), orient, orientate, give + advice on, guide, give + direction, angle, lend + direction, put + Nombre + on the right track, point + Nombre + in the right direction.Ex. Most of the main subject headings lists are geared to the alphabetical subject approach found in dictionary catalogues.Ex. Supermarket hosts have their own specialised, and often unique command languages, and have been oriented to specialist searchers.Ex. In this category the majority of programmes were found to be orientated towards information systems for business and management.Ex. She also gives valuable advice on distinguishing between the Lost Sheep and Confidence Personified.Ex. You can press F2 key at this point to take advantage of menus that will guide you through Command Search.Ex. To give direction to these physical resources, there are objectives for the project and a framework timetable.Ex. This publication seems to find particular favour in law firms, possibly because of its currency and the way it is angled towards the commercial world.Ex. Policies are guidelines that lend direction to planning and decision-making.Ex. The most natural way out is to ask the enquirer: usually he will know, or at least will be able to put the librarian on the right track.Ex. These metaphors point us in the right direction and set us off on a discussion of fiction as a symbolic structure that is to life what metaphors are to reality.----* encargado de orientar al lector = readers' adviser.* orientarse = get + Posesivo + bearings.* orientar un servicio hacia = target + service.* * *1.verbo transitivo1)a) < reflector> to positionoriente la antena hacia el este — position/turn the antenna (AmE) o (BrE) aerial to face east
b) < edificio>c) (Náut) < velas> to trim2) ( encaminar)orienté mis esfuerzos hacia... — I directed my efforts toward...
una política orientada a combatir la inflación — a policy designed to fight inflation o directed at fighting inflation
3) < personas> faro/estrellas to guide; profesor/amigo to advise2.orientarse v pron1) ( ubicarse) to get one's bearings, orient oneselforientarse por las estrellas — (Náut) to steer by the stars
2)a) ( girar)b) ( inclinarse)mis hijos se orientaron hacia las ciencias — my sons went in for o opted for science
c) ( informarse) to get information* * *= gear (to/toward(s)/for), orient, orientate, give + advice on, guide, give + direction, angle, lend + direction, put + Nombre + on the right track, point + Nombre + in the right direction.Ex: Most of the main subject headings lists are geared to the alphabetical subject approach found in dictionary catalogues.
Ex: Supermarket hosts have their own specialised, and often unique command languages, and have been oriented to specialist searchers.Ex: In this category the majority of programmes were found to be orientated towards information systems for business and management.Ex: She also gives valuable advice on distinguishing between the Lost Sheep and Confidence Personified.Ex: You can press F2 key at this point to take advantage of menus that will guide you through Command Search.Ex: To give direction to these physical resources, there are objectives for the project and a framework timetable.Ex: This publication seems to find particular favour in law firms, possibly because of its currency and the way it is angled towards the commercial world.Ex: Policies are guidelines that lend direction to planning and decision-making.Ex: The most natural way out is to ask the enquirer: usually he will know, or at least will be able to put the librarian on the right track.Ex: These metaphors point us in the right direction and set us off on a discussion of fiction as a symbolic structure that is to life what metaphors are to reality.* encargado de orientar al lector = readers' adviser.* orientarse = get + Posesivo + bearings.* orientar un servicio hacia = target + service.* * *orientar [A1 ]vtA1 ‹antena/reflector› orientar algo HACIA/A algo:oriente la antena al este or hacia el este position/turn the antenna ( AmE) o ( BrE) aerial to face eastorientó el avión hacia el sur he headed the plane south2 ‹edificio›decidieron orientarlo hacia el sur they decided to build it facing southla casa está orientada al sur or hacia el sur the house faces south o is south-facing, the house has a southern aspect ( frml)3 ( Náut) ‹velas› to trimB(encaminar): orientemos nuestros esfuerzos hacia la consecución de este objetivo let us direct our efforts toward the achievement of this goaluna política orientada a combatir la inflación a policy designed to fight inflation o directed at fighting inflationC (guiar) ‹persona›1 «faro/estrellas» to guide2 «profesor/amigo» to adviseorientar a los jóvenes en la elección de una carrera to give young people guidance on their choice of a careerA (ubicarse) to get one's bearings, orient oneself, orientate oneself ( BrE); (no perderse) to find one's way aroundlos antiguos navegantes se orientaban por las estrellas in ancient times sailors steered by the starsB1(girar): plantas que se orientan hacia el sol plantas that turn toward(s) the sun2(inclinarse): las tres hermanas se orientaron hacia las ciencias the three sisters went in for o opted for science3 ( caus) (informarse) to get information* * *
orientar ( conjugate orientar) verbo transitivo
1
2 ( encaminar) ‹esfuerzos/política› to direct
3 ‹ persona›
( mostrar el camino):
orientarse verbo pronominal ( ubicarse) to get one's bearings, orient oneself;
orientar verbo transitivo
1 (un objeto) to position: compraron un terreno orientado al norte, they bought a piece of land facing north
2 (a una persona) to advise, guide
3 (indicar camino) to give directions
4 (actitud, acción, etc, hacia un fin determinado) to direct, aim
una campaña publicitaria orientada hacia los jóvenes, an advertising campaign aimed at young people
' orientar' also found in these entries:
English:
orient
- orientate
- trim
- gear
* * *♦ vt1. [dar una posición] to direct;hay que orientar el foco hacia abajo the spotlight needs to be pointed downwards;orientó la popa hacia el este he pointed the stern eastwards;mi ventana está orientada hacia el sur my window faces south o is south-facing2. [indicar una dirección] to guide;un lugareño les orientó a local pointed them in the right direction3. [aconsejar] to give advice o guidance to;necesito que me orienten sobre el mejor modelo I need some advice about the best modelorientaron las medidas a reducir la inflación the measures were aimed at reducing inflation;orientó sus investigaciones hacia la biogenética he focused his research on biogenetics* * *v/t1 ( aconsejar) advise2:orientar algo hacia algo turn sth toward sth* * *orientar vt1) : to orient, to position2) : to guide, to direct* * *orientar vb1. (telescopio, antena) to point2. (guiar a una persona) to direct / to guide3. (aconsejar a una persona) to advise -
17 PTP
1) Общая лексика: hum. сокр. Protein Tyrosine Phosphatase2) Медицина: ранее лечившийся пациент (previously treated patient)3) Военный термин: Point-to-Point, prefire testing phase, preliminary task plan, primary target point, probability to penetrate, production test plan, production test procedure4) Техника: peak to peak, preoperational test program5) Бухгалтерия: Publicly Traded Partnership6) Сокращение: Physical Training Phase (Singapore), Programmable Touch Panel7) Университет: Parallel Track Path8) Физиология: posttetanic potentiation9) Электроника: Peer To Peer10) Вычислительная техника: Picture Transfer Protocol (PIMA 15740)11) Нефть: production test, pumping12) Иммунология: postthymic precursor cell13) Экология: pollutant transfer program14) Деловая лексика: Performance Through People, Project Of Technological Priority15) SAP. от заготовки до оплаты (Procure To Pay, http://help.sap.com/bp_bl603/BL_RU/html/preconfigured_scenarios_full_scope_RU_RU.htm)16) Образование: Parent to Parent17) Сетевые технологии: Picture Transfer Protocol18) Расширение файла: Paper Tape Punch19) Логистика: Prior to Processing (предварительное оформление документации для служб таможенного контроля)20) Аэропорты: Pointe-A-Pitre, Guadeloupe, French Antilles21) Управление проектами: Productivity Through People -
18 план выпуска продукции
1) Economy: output plan, output programme2) Mass media: production target3) Automation: shop floor productivity schemeУниверсальный русско-английский словарь > план выпуска продукции
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19 пропускная способность
1) General subject: capacity, capacity (канала связи, тж. channel capacity), carrying capacity, output, through-put, throughput capability (АД), pass-through function2) Computers: zero error capacity3) Medicine: patient capacity (больницы, госпиталя)4) Military: admission rate (медицинского учреждения), capacity (дороги), intake capacity, target engagement rate (комплекса), traffic handling capacity (системы связи, дороги), trafficability, trafficability throughput5) Engineering: acceptance rate (аэропорта или взлётно-посадочной полосы), capability, carrier power (напр. гальванической ванны), carrying capacity (напр. канала связи), conveyance capacity (водовода), conveying capacity (водовода), data throughput (канала передачи данных), full-capacity discharge (напр. водосброса), information throughput (канала связи), performance, processing capacity, recreational potential (национального парка), throughput (продукции), throughput efficiency, throughput rate, traffic carrying capacity, transfer capability (ЛЭП), transmissive capacity, transmitting capacity (ЛЭП), transport capability, (у сопел, форсунок, распылителей) k-value6) Agriculture: carrying capacity (канала или русла), discharge capacity (обычно сооружения или трубопровода)7) Chemistry: carrying power8) Construction: carrying capacity (трубопровода), discharge capacity (водотока), discharge rate (двери, трубопровода и т. п.), discharge value (всех выходов из здания или зала), throughput (трубопровода), traffic capacity (дороги)9) Mathematics: flow capacity, traffic capacity (транспорта)10) Railway term: actual carrying capacity, crossing capacity, efficiency, estimated capacity (горки), train-handling capacity, working capacity11) Economy: delivery capacity, power transfer capability, throughput capacity (напр. трубопровода)12) Automobile industry: swallowing capacity (напр. компрессора), traffic capacity (дороги, улицы)13) Hydrography: hydraulic performance (сооружения)14) Mining: current capacity, throughput ability (ЮАР)15) Road works: possible cantilevering, traffic capacity16) Telecommunications: carrier capacity (канала связи), carrier load, code capacity, communications capacity, information efficiency, light grasp, traffic capability, traffic-handling capacity, transmission capacity17) Information technology: bandwidth, bandwidth capacity, data troughput, network capacity, throughput (канала), transport capacity18) Oil: deliverability (перфорационных каналов), discharge capacity (трубопровода), flow capacity (трубопровода), leak off capacity, leak-off capacity (породы), operating flow (нагнетательной скважины), rate of flow (трубопровода), through-put capacity, traffic handling capacity, delivery value, throughput capacity19) Special term: reception capacity20) Communications: bandwidth capability21) Astronautics: channel capacity, information-handling capacity22) Transport: traffic performance23) Coolers: transmittivity24) Ecology: recreational potential (напр. национального парка)25) Power engineering: (электрическая) capacity, carrying capacitance, discharge capacitance (разрядника), transfer capacity, transmission capacitance (ЛЭП), transmitting capacitance (ЛЭП)26) Business: capacity of highway, handling capacity, rate of throughput27) Household appliances: traffic through-put28) Sakhalin energy glossary: flow rate (of a pump), transmissivity, troughput (capacity) (OPL Tender Update)29) Polymers: discharge30) Automation: bandwidth (напр. компьютерной сети), throughput performance31) Quality control: throughout capacity32) Plastics: flow capacity (трубы)33) Telephony: traffic-carrying capacity34) Sakhalin R: flow rate of a pump36) Chemical weapons: productivity, throughput ( of the elemination facility) (объекта ликвидации; производительность), throughput rates37) Makarov: carrying capacity (канала или сооружения), carrying capacity (пастбища), carrying power (напр. гальванической ванны), channel capacity (канала связи), conveyance factor (канала или трубопровода), discharge capacity (водовода), full-capacity discharge (напр., водосброса), grazing capacity (пастбища), rated capacity, rating, recreational potential (напр., национального парка), separating power (центрифуги, сепаратора), stock-carrying capacity (пастбища), stocking capacity (пастбища), throughput capacity (очистной установки), throughput efficiency (коммуникационной сети)38) Security: bandwidth (канала), through-flow rate (контрольного пункта), transit speed (контролируемого прохода)39) Gold mining: throughput (mln ore t/yr, MMTPA)40) oil&gas: annual flowrate in metric tons per year, flow efficiency (трубопровода), flowrate, mass flow rate (в единицах массы за единицу времени), mass flowrate (в единицах массы за единицу времени), through capacity41) Logistics: discharge capabilities, installation capacity, turnover capacity42) Electrical engineering: discharge capacity (разрядника), transmission capacity (ЛЭП)43) General subject: capacity dischargeУниверсальный русско-английский словарь > пропускная способность
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20 performance
1) (the doing of something: He is very conscientious in the performance of his duties.) realización, ejecución, cumplimiento2) (the way in which something or someone performs: His performance in the exams was not very good.) resultado, desempeño3) (something done on stage etc: The company gave a performance of `Othello'; His last three performances have not been very good.) representación, actuación1. interpretación / actuación2. rendimiento / actuación / resultadostr[pə'fɔːməns]1 (of task) ejecución nombre femenino, realización nombre femenino; (of function, duty) ejercicio, desempeño2 (session - at theatre) representación nombre femenino, función nombre femenino; (- at cinema) función nombre femenino; (- of circus, show, etc) número, espectáculo3 (action - of song, of musician) interpretación nombre femenino; (- of play) representación nombre femenino; (- of actor) interpretación nombre femenino, actuación nombre femenino; (- of team) actuación nombre femenino4 (of machine) funcionamiento; (of car) prestaciones nombre femenino plural; (of worker) rendimiento, desempeño5 (fuss) lío, follón nombre masculinoperformance [pər'fɔrmənts] n1) execution: ejecución f, realización f, desempeño m, rendimiento m2) interpretation: interpretación fhis performance of Hamlet: su interpretación de Hamlet3) presentation: representación f (de una obra teatral), función fn.• actuación s.f.• comportamiento s.m.• desempeño s.m.• ejecución (Jurisprudencia) s.f.• funcionamiento s.m.• función s.f.• rendimiento (IND) s.m.• representación s.f.• talante s.m.pər'fɔːrməns, pə'fɔːməns1) c (Cin, Mus, Theat)a) ( session) ( Theat) representación f, función f; ( Cin) función f; (by circus, cabaret artist) número m, espectáculo min performance — ( live) (actuando) en directo
b) (of symphony, song) interpretación f; ( of play) representación fc) ( of actor) interpretación f, actuación f; (of pianist, tenor) interpretación f; ( of entertainer) actuación f2) c u ( of employee) rendimiento m, desempeño m (AmL); ( of student) rendimiento m; (of team, athlete) actuación f, desempeño m, performance f (AmL period); (of machine, vehicle) comportamiento m, performance f (AmL); ( of company) resultados mpl; ( of stocks) rendimiento mperformance-related pay — remuneración f según rendimiento
3) c (fuss, bother) (colloq)[pǝ'fɔːmǝns]what a performance! — qué historia! (fam), qué lata! (fam), qué rollo! (Esp fam)
1. N1) (Theat, Mus etc)a) (=session) (Theat) función f ; (Cine) sesión ftonight's performance will end at 9.45 pm — (Theat) la función de esta noche terminará a las 21.45
•
the late performance — (Theat) la función de noche; (Cine) la sesión de noche•
two performances nightly — (Theat) dos funciones or representaciones por noche; (Cine) dos sesiones por noche•
no performance tonight — esta noche no hay función, no hay representación esta nocheb) (=presentation) [of play, opera, ballet] representación f ; [of piece of music] interpretación fit has not had a performance since 1950 — (Theat) no se ha representado desde 1950; (Mus) no se ha interpretado desde 1950
•
video footage of the band in performance — unas secuencias en vídeo del grupo en conciertoc) (by actor, singer) actuación f, interpretación f ; (by pianist, orchestra) interpretación f ; (by comedian) actuación f•
his performance as Don Juan was excellent — su actuación en el papel or su interpretación del papel de Don Juan fue excelentegala 2., virtuosothis will be her first performance at Covent Garden — esta será su primera actuación en Covent Garden
2) (=effectiveness) [of investment, worker] rendimiento m ; [of currency] comportamiento m ; [of team, athlete, racehorse] actuación f ; [of company] resultados mpl ; [of vehicle] rendimiento m, performance f (LAm); [of machine] (=productivity) rendimiento m ; (=working) funcionamiento mwe judge people on performance rather than age — juzgamos a las personas por su rendimiento y no por su edad
the party's disastrous performance in the elections — los pésimos resultados del partido en las elecciones
•
Britain's poor economic performance in the 1970s — el poco rendimiento de la economía británica en los setenta•
on past performance, an England victory seems unlikely — si nos basamos en las actuaciones anteriores, parece poco probable que Inglaterra vaya a ganar•
her poor performance in French — su poco rendimiento en francés, sus malos resultados en francés•
he didn't put up a very good performance in the exams — no obtuvo muy buenos resultados en los exámenes, los exámenes no le salieron muy bienhigh-performance, performance-relatedthe team gave or put up a poor performance — el equipo tuvo una actuación pobre
3) (=execution) [of task] realización f, ejecución f ; [of duty] cumplimiento m ; [of function] ejercicio m ; [of rite, ritual] práctica f, celebración fshe has to rely on others for the performance of the simplest tasks — tiene que depender de otros para realizar or ejecutar las tareas más sencillas
4) * (=bother, rigmarole) follón * m, jaleo * mwhat a performance it is to get a visa! — ¡conseguir un visado es un verdadero follón or jaleo! *
5) * (=fuss about nothing) numero * m6) (Ling) actuación f2.CPDperformance bonus N — prima f de productividad
performance car N — coche m de alto rendimiento
performance figures NPL — cifras fpl de productividad
performance indicator N — (Comm, Econ) indicador m del rendimiento
performance target N — objetivo m de rendimiento
* * *[pər'fɔːrməns, pə'fɔːməns]1) c (Cin, Mus, Theat)a) ( session) ( Theat) representación f, función f; ( Cin) función f; (by circus, cabaret artist) número m, espectáculo min performance — ( live) (actuando) en directo
b) (of symphony, song) interpretación f; ( of play) representación fc) ( of actor) interpretación f, actuación f; (of pianist, tenor) interpretación f; ( of entertainer) actuación f2) c u ( of employee) rendimiento m, desempeño m (AmL); ( of student) rendimiento m; (of team, athlete) actuación f, desempeño m, performance f (AmL period); (of machine, vehicle) comportamiento m, performance f (AmL); ( of company) resultados mpl; ( of stocks) rendimiento mperformance-related pay — remuneración f según rendimiento
3) c (fuss, bother) (colloq)what a performance! — qué historia! (fam), qué lata! (fam), qué rollo! (Esp fam)
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